Privacy policy

Last updated: 14 November 2026

This privacy policy explains what personal data we process when you visit binocularshop.co.uk, contact us or place an order, why we do it, who receives the data and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who is responsible for your data

The controller is:

STRANOVAMEDIA LTD
20 Wenlock Road
London N1 7GU
United Kingdom
Company number 16968122, registered in England and Wales
Email: team@stranovamedia.com

2. In short

  • We do not use cookies, analytics, tracking tools, advertising networks or social media plugins.
  • Fonts and images come from our own hosting, so opening a page does not send your data to Google or other third parties.
  • Your basket is stored only in your own browser until you go to the checkout.
  • When you order, we use your data to deliver the order and handle payment, returns and questions. Stripe or PayPal processes the payment. We never see your full card number.
  • We do not sell your data and do not use it for profiling or automated decisions.

3. Hosting and server logs

This website is hosted on Cloudflare Pages, a service of Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA. To deliver each page, Cloudflare processes:

  • your IP address,
  • the date and time of the request,
  • the address (URL) of the page requested,
  • your browser and operating system (user agent).

We use this data only to deliver the website and to protect it against attacks and misuse. The lawful basis is our legitimate interest in running a secure website (Article 6(1)(f) UK GDPR). Cloudflare processes the data on our behalf as our processor (Article 28 UK GDPR). Log data is deleted once it is no longer needed for these purposes.

Cloudflare usually answers requests from a data centre close to you, but your data may also be processed in the United States. Cloudflare is certified under the UK Extension to the EU-US Data Privacy Framework, which UK law recognises as giving adequate protection, and also uses standard contractual clauses with the UK Addendum.

4. Your basket

When you add a product to the basket, the products and quantities are saved in your browser's local storage on your device. This is not a cookie, and it is not sent to us until you go to the checkout. The storage is strictly necessary for the basket you asked for, so we do not need your consent for it (regulation 6 of the Privacy and Electronic Communications Regulations 2003). You can delete it at any time by emptying the basket or clearing your browser's site data.

5. Contact form and email

If you use our contact form, we process your name, email address, your phone number and order number if you give them, and your message. Messages from the contact form are stored in our database at Cloudflare (Cloudflare D1, located in the European Union). Emails to team@stranovamedia.com are forwarded to our team's mailbox through Cloudflare Email Routing.

The lawful basis is Article 6(1)(b) UK GDPR where your message is about an order or a possible purchase, and otherwise our legitimate interest in answering enquiries (Article 6(1)(f) UK GDPR).

6. Orders

When you order, we process:

  • your name, delivery address and billing address,
  • your email address and phone number,
  • the products ordered, the prices, the delivery charge and the order number,
  • the payment status and the payment method type (for example "card" or "Apple Pay"), but not your card number.

We use this data to accept and deliver your order, to take payment, to handle cancellations, returns and faults, and to keep the accounting records the law requires. We store order data in our database at Cloudflare (Cloudflare D1, located in the European Union).

The lawful basis is the performance of our contract with you (Article 6(1)(b) UK GDPR) and, for our accounting records, our legal obligations (Article 6(1)(c) UK GDPR). We need your name, address and email address to deliver the order; without them we cannot accept it. We ask for your phone number because carriers use it to arrange delivery and, for orders over £135, to contact you about import charges.

Who receives your order data:

  • Our supplier, CJdropshipping, which packs and sends the goods from its warehouse in China, receives your name, delivery address, phone number and the products ordered. The United Kingdom has not made an adequacy decision for China. We transfer this data because it is necessary to perform our contract with you, by sending your order to you (Article 49(1)(b) UK GDPR), and we pass on only what is needed for the delivery.
  • The carriers that deliver the order, for example YunExpress or CJPacket and the UK carrier that makes the final delivery, receive your name, delivery address and phone number, and your email address if they send delivery updates by email.
  • Stripe processes the payment (section 7).
  • PayPal processes the payment if you choose PayPal (section 7).

7. Payment by Stripe

Payments are processed by Stripe, through Stripe Payments UK, Ltd. and other companies of the Stripe group. When you go to the checkout, you are taken to a payment page hosted by Stripe. Stripe processes your contact details, addresses, payment details and technical data such as your IP address and device information, to carry out the payment and to prevent fraud. Stripe then tells us the data we need to handle the order and the payment status.

Stripe acts as our processor when it takes the payment for us, and as a separate controller for its own purposes, such as preventing fraud and meeting its legal obligations. Stripe transfers some data to the United States under the UK Extension to the EU-US Data Privacy Framework and the UK International Data Transfer Addendum. More information: stripe.com/gb/privacy.

If you pay with Apple Pay or Google Pay, Apple or Google also process data about the payment under their own privacy policies.

The lawful basis is the performance of our contract with you (Article 6(1)(b) UK GDPR) and, for fraud prevention, the legitimate interests of Stripe and of us (Article 6(1)(f) UK GDPR).

Payment by PayPal

If you choose PayPal, you are taken to PayPal to log in and confirm the payment. PayPal processes your PayPal account details, the payment amount, your delivery address and technical data to carry out the payment and to prevent fraud, and tells us the payment status and the delivery address you chose. PayPal acts as a separate controller for this. More information: paypal.com/uk/legalhub/privacy-full.

8. Emails about your order

We use your email address to send you the emails that belong to your order:

  • Stripe sends the payment receipt on our behalf right after the payment.
  • We send the order confirmation with our terms and the cancellation information, the dispatch and tracking details, and answers to your questions.
  • If you use the online cancellation form, we send an acknowledgement of receipt. These acknowledgements are sent through Resend, an email delivery service of Plus Five Five, Inc., USA, which acts as our processor. Resend relies on the UK Extension to the EU-US Data Privacy Framework and on standard contractual clauses with the UK Addendum.

We do not send newsletters or advertising emails. The lawful basis is the performance of our contract with you (Article 6(1)(b) UK GDPR).

9. Online cancellation form

If you cancel an order with the form on our cancellation rights page, we process your name, email address, order number, the items you list and the time you sent the form. We store this in our database at Cloudflare (Cloudflare D1, located in the European Union) and use it to process the cancellation and the refund. The lawful basis is our legal obligation to handle the cancellation (Article 6(1)(c) UK GDPR).

10. Internal alerts

When a new order, message or cancellation arrives, we receive a short alert in the messaging service Telegram (Telegram FZ-LLC, Dubai, United Arab Emirates). The alert contains only the order number or reference, the products and the total of an order and the delivery country. It contains no name, address, email address, phone number or payment details. Only if our database cannot store a contact message does the alert carry your name, email address and message, so that the message is not lost. The lawful basis is our legitimate interest in handling orders and enquiries quickly (Article 6(1)(f) UK GDPR).

11. How long we keep your data

  • Orders and cancellations: 6 years from the end of the company financial year they relate to, because UK company and tax law requires us to keep accounting records for that long. After that we delete them.
  • Contact messages: we delete them once your enquiry has been dealt with, unless they relate to an order, in which case we keep them with the order.
  • Server logs: as set out in section 3.
  • Basket: in your browser until you delete it.

12. Your rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you (Article 15),
  • have inaccurate data corrected (Article 16),
  • have your data erased (Article 17),
  • restrict how we use your data (Article 18),
  • receive your data in a portable format (Article 20).

Right to object (Article 21): where we process your data on the basis of legitimate interests, you can object at any time on grounds relating to your particular situation.

To use any of these rights, email us at team@stranovamedia.com. Some rights are limited while we must keep data by law, for example accounting records.

13. Complaints

If you are unhappy with how we handle your personal data, please tell us first by email at team@stranovamedia.com. We will acknowledge your complaint within 30 days and let you know what we have done about it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, website ico.org.uk.

14. Security

The connection between your browser and our website is encrypted with TLS. Access to our order database is limited to the people who handle orders.

15. Changes

We update this privacy policy when our processing or the law changes. The version on this page applies.